ERIC Number: ED197175
Record Type: Non-Journal
Publication Date: 1975-Mar
Reference Count: N/A
Mountain Plains Learning Experience Guide: Marketing. Course: Advertising and Promotion.
One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit Learning Experience Guide that gives directions for unit completion. The remainder of each unit consists of Learning Activity Packages (LAP) that provide specific information for completion of a learning activity. Each LAP is comprised of the following parts: objective, evaluation procedure, resources, procedure, supplemental sheets, study guide, and a LAP test with answers. The course is preceded by a pretest wbich is designed to direct the student to units and performance activities. (LRA)
Descriptors: Adult Education, Advertising, Business Education, Disadvantaged, Distributive Education, Family Programs, Individualized Instruction, Instructional Materials, Learning Activities, Learning Modules, Marketing, Merchandising, Postsecondary Education, Retailing, Salesmanship, Vocational Education, Wholesaling
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Mountain-Plains Education and Economic Development Program, Inc., Glasgow AFB, MT.