ERIC Number: ED197173
Record Type: Non-Journal
Publication Date: 1975-Mar
Reference Count: N/A
Mountain Plains Learning Experience Guide: Marketing. Course: Customer Service.
Preston, T.; Egan, B.
One of thirteen individualized courses included in a marketing curriculum, this course covers the various credit plans, shopping conveniences, and advisory services provided by wholesale and retail businesses to their customers. The course is comprised of two units: (1) Credit and (2) Shopping Services. Each unit begins with a Unit Learning Experience Guide that gives directions for unit completion. The remainder of each unit consists of Learning Activity Packages (LAP) that provide specific information for completion of a learning activity. Each LAP is comprised of the following parts: objective, evaluation procedure, resources, procedure, supplemental sheets, study guide, and a LAP test with answers. The course is preceded by a pretest which is designed to direct the student to units and performance activities. (LRA)
Descriptors: Adult Education, Business Education, Credit (Finance), Disadvantaged, Distributive Education, Family Programs, Financial Services, Individualized Instruction, Instructional Materials, Learning Activities, Learning Modules, Marketing, Merchandise Information, Merchandising, Postsecondary Education, Retailing, Vocational Education, Wholesaling
Publication Type: Guides - Classroom - Learner
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Mountain-Plains Education and Economic Development Program, Inc., Glasgow AFB, MT.