ERIC Number: ED197115
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
National Conference on Marketing and Distributive Education; "Directions for the 1980s" (Vail, Colorado, May 19-22, 1980).
Samson, Harland E.; And Others
These four papers evolved from discussions at the National Conference on Marketing and Distributive Education in Vail, Colorado, May 19-22, 1980. Harland E. Samson's paper, Identity and Image: Strategies and Implementation, highlights the thinking and recommendations of the conference discussion groups on strategies and means of implementation necessary to achieve the national goals for marketing and distributive education. Program Development in Marketing and Distributive Education--Strategies for Implementation, by Steven A. Eggland, synthesizes implementation strategies developed by seventeen discussion groups as regards eight constraints to program development. Directions for the 1980s: Draft of Suggested Implementation Strategies for Leadership in Marketing and Distributive Education, by Kenneth L. Rowe, lists nine recommendations with suggested strategies. Power and Influence, by Gail Trapnell, synthesizes discussions on who should be influenced, the directions in which these people should be influenced to act, and strategies to influence them. Strategies for national, state, and local levels are recommended. (YLB)
Descriptors: Community Involvement, Distributive Education, Educational Objectives, Federal Government, Followup Studies, Futures (of Society), Information Dissemination, Leadership, Leadership Training, Long Range Planning, Marketing, Policy Formation, Political Influences, Postsecondary Education, Program Development, Public Relations, Publicity, School Community Relationship, Secondary Education, Staff Development, State Programs, Statewide Planning
Publication Type: Collected Works - Proceedings; Opinion Papers
Education Level: N/A
Authoring Institution: Marketing and Distributive Education, Reston, VA.