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ERIC Number: ED196404
Record Type: RIE
Publication Date: 1980-Apr
Pages: 21
Abstractor: N/A
Reference Count: 0
The Relationship of Communication Apprehension Level and Media Competency.
Anderson, Cheryl A.
An investigation of the relationship between communication apprehension (CA) and the attainment of media competencies employs the first null hypothesis that there would be no significant difference in the achievement of media competencies and the second null hypothesis that there would be no significant correlations between the attainment of media competency and the projected future use of ten common classroom media. Subjects were enrolled in the winter 1979 semester of a basic media course at the University of Missouri, Columbia. The experiment was conducted over an 8-week period and involved only production skills. In testing the first null hypothesis, eight tasks were designed to develop production skills in picture mounting, lettering, illustration, and design. In testing the second null hypothesis, the composite scores from the Media Production Skill Scale (MPSS) and the averages from the Media Utilization scale were correlated using the Spearman rank coefficient. The first null hypothesis was rejected in three of the eight competencies: squared reduction, projected enlargement, and hand lettering. The second null hypothesis was accepted. (MER)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (Denver, CO, April 21-24, 1980).