ERIC Number: ED195725
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
Education in the Corporation: A Process of Managing Change.
Young, Ardis; Addington, Jacqueline
The Consumer Education Department, which has existed within the J.C. Penney Company for over fifty years, supports its stores in local communities by providing a service to educators. This service consists of both the development of original educational materials and the delivery of inservice programs to local educators. To continue to respond to changes occurring in education, the department has initiated a planned change process that uses an open systems planning model responsive to interaction by consumer education with a wide and diverse environment. This change model provides for a diagnostic process of planning involving seven steps: (1) defining the organization's core mission, (2) mapping the demand system, (3) identifying the current response, (4) projecting the demand, (5) identifying the desired state (results five years later), (6) activity planning, and (7) affirming the plans. Needs, concerns, resources, and approaches identified by educators in the activity planning process are currently being scrutinized in the affirming stage. These three major areas emerged as vital components and were explored and legitimized through Think Tanks: futures, learning theory, and lifespan consumer education. (A Think Tank Simulation Guide is appended.) (YLB)
Publication Type: Reports - Descriptive; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: J.C. Penney Co., Inc., New York, NY.