ERIC Number: ED195262
Record Type: RIE
Publication Date: 1980-Apr
Implications of a Gestalt Approach to Research in Visual Communications.
Gestalt theory deals with the act of thinking and the construction of concepts in a situated manner, and, therefore, could be used to study how meaning is extracted from a visual display. Using the Gestalt framework of form cues and their usage patterns in the perception of, and learning from, visual media, researchers could study frame, line color and shape, and other form cues found in the creation of motion visuals. Current microcomputer technology now makes it possible to carry out a systematic comparative study describing the patterns of usage (codes) in various visual media. Methodology for such studies could be borrowed from the area of semiotics. This type of analysis attempts to describe the unknown parameters of a sign system by close observation of the existing medium under study. Studies of the compositional styles of novice television producers conducted with Navajo Indians and African natives in Liberia and Zambia have developed methods for reading form cues and their codes from documentary videotape. These methods can be further developed and applied to all motion visuals in order to learn how meaning is extracted from such displays. A bibliography of 20 items is provided. (BK)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (Denver, CO, April 1980).