Directed towards library staff members involved in public education, this manual provides guidelines for making community members aware of talking books and braille materials provided by the National Library Service for the Blind and Physically Handicapped. Guidelines are presented in three categories: (1) media relations, (2) preparing materials, and (3) working with the community. The first section covers publicity through local mass media, including methods for targeting information to appropriate publications, preparing news releases, and preparing public service announcements. Suggestions for taking advantage of nationally prepared information, and for preparing local exhibits and publicity material are provided in the second section. Finally, the third section offers tips for reaching current and potential users through mailings, local organizations and events, and speakers bureaus. (SW)