ERIC Number: ED194907
Record Type: RIE
Publication Date: 1980-Nov
"That's My Favorite": A Study of Preschooler's Television Repertoires and Preferences. Technical Report No. 20.
Vibbert, Martha M.; And Others
Three preschool children were observed intensively for three years to document children's early television viewing repertoires and programing preferences. Relevant information was obtained from children and parents during biweekly home television viewing sessions. In addition, parents reported in diaries and questionnaires all aspects of their children's television viewing behavior. The data indicated several clear developmental trends in children's acquisition of television repertoires. Generally, the children's repertoires expanded with age to include a greater variety of television fare, reflecting their progressively greater ability to discriminate among programs. At two years of age they watched some adult fare, but their repertoires consisted primarily of "Sesame Street" and other children's shows. Cartoons were viewed avidly throughout the preschool years. Situation comedy viewing began after the age of three, and action-adventure programs were watched after four years of age. At all ages observed, the company of parents while viewing appeared to be a significant factor in children's willingness to watch certain television programs, such as the news. (Author/RL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.; National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Harvard Univ., Cambridge, MA. Harvard Project Zero.