ERIC Number: ED194897
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
Differential Learning from Daily and Weekly Newspapers: A Field Test in Five Communities.
Abbott, Eric A.
In a study designed to determine if weekly newspapers are more thoroughly read than daily newspapers, 14 half-page articles on energy were placed in three daily and two weekly newspapers in Wisconsin and Iowa. The selected papers provided a wide range of circulations and citizen interests. Random samples of subscribers to each newspaper were surveyed both before and after the energy stories appeared to measure their knowledge of the material presented. In addition, the survey elicited information about the respondents' uses of energy, their attitudes about the energy situation, and their media use in general and specifically for energy information. The results revealed that although subscribers to both daily and weekly newspapers were equally likely to recall reading articles about energy that appeared in them, significantly higher learning took place for daily newspaper subscribers. Sex, age, and education were all compared by type of newspaper and knowledge of energy. Results showed no significant interaction between any of these variables and type of community newspaper. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).