ERIC Number: ED194618
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
A Comparison of Multidimensional Scaling With the Semantic Differential Technique as Methods for Structural Analysis of Environmental Perception and Cognition. Umea Psychological Reports, No. 155.
Multidimensional scaling based on similarity ratings was compared with the semantic differential technique (SDT) in a follow-up study. Previous studies had indicated a fairly close agreement between the results of the SDT and multidimensional scaling which the present study partly corroborated in one experiment for color slides of urban/suburban environmental settings, and in another experiment for color slides of diverse environmental settings (urban/suburban settings, landscapes, buildings, interiors, etc.). The results of principal component analyses and factor labeled in line with previous findings: general evaluation, social status, unity/complexity, and closedness, of which, however, only the first two were common to both the analyses of SDT and similarity ratings. Cluster analyses of similarity ratings suggested that a categorical model rather than the dimensional model more adequately described the structure underlying similarity ratings, type of area, type of setting, and age (or style). In that respect the results were congruent with previous results obtained by means of similarity ratings. (Author/RL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Swedish Council for Social Science Research, Stockholm.
Authoring Institution: Umea Univ. (Sweden).