ERIC Number: ED194073
Record Type: RIE
Publication Date: 1980-Apr
Reference Count: 0
Instructional Media, Attitude Formation and Change: A Critical Review of the Literature.
Simonson, Michael R.
This review identified over 140 media/attitude studies and categorized them according to the type of media and type of attitude investigated. This categorization made it possible to determine if identifiable relationships existed between instructional media and attitudes of viewers. The literature on experiments dealing with three types of instructional media was included in the review--television, motion pictures (primarily 16mm films), and still pictures (filmstrips, slides, prints, and filmographs). Of primary concern was the use of media in classroom instruction. This was at the exclusion of broadcast or mass communication applications of these media. An attempt was also made to include only experimental or quasi-experimental studies according to criteria established by Campbell and Stanley (1963). (Author)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Iowa State Univ. of Science and Technology, Ames. Research Inst. for Studies in Education.
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (Denver, CO, April 21-24, 1980). For complete proceedings of the Research and Theory Division, see IR 008 914.