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ERIC Number: ED193533
Record Type: Non-Journal
Publication Date: 1980
Pages: 140
Abstractor: N/A
Reference Count: N/A
Marketing and Distributive Education: Review and Synthesis of the Research, 1969-1978. Third Edition. Information Series No. 213.
Berns, Robert G.; And Others
This third edition of a report updates important developments in marketing and distributive education research. Most research studies discussed are from 1968-1978, but several 1979 and 1980 studies are also included. The studies are grouped under the ten main topic areas as follow: philosophy and objectives (historical research, goals and objectives, issues and trends, evaluative criteria); human resource and employment opportunities; learner characteristics (characteristics of high school learners and graduates, postsecondary learners, adult learners, and disadvantaged learners); curriculum (competency identification models, analysis of marketing occupations, middle management retail occupations, postsecondary curriculum research, curricula designed to meet special needs); program design models (non-pay cooperative instruction model, cross-cultural model, simulation model, multipurpose model, cooperative midmanagement model); instruction (project method, cooperative method, training plans, classroom techniques, competency-based instruction, student organization, facilities); guidance and counseling; teacher education (recruitment and admission, preservice teacher candidate personality types, desired behaviors and characteristics of teacher coordinators, inservice teacher education studies); administration and supervision; and evaluation (studies involving measurement of student success, attitudes of students and teachers, program characteristics related to student success, studies involving personal judgment). A summary and analysis of the research and references are also included. (CT)
National Center Publications, The National Center for Research in Vocational Education, The Ohio State University, 1960 Kenny Rd., Columbus, OH 43210 ($8.25).
Publication Type: ERIC Publications; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.; ERIC Clearinghouse on Adult, Career, and Vocational Education, Columbus, OH.