ERIC Number: ED192765
Record Type: Non-Journal
Publication Date: 1979-Apr
Reference Count: N/A
Promoting Educational Technology. Summary Report of the Annual Lake Okoboji Educational Media Leadership Conference (25th, Milford, Iowa, August 20-24, 1979).
Association for Educational Communications and Technology, Washington, DC.; Iowa Univ., Iowa City. Div. of Continuing Education.
This summary report of the annual conference includes statements of delegate concerns prepared for the planning committee, presentations by three resource delegates on the promotion of educational technology at different levels, and reports from seven study committees. Lucy Ainsley discussed promotion strategies at the district level, K-12; Wesley Meierhenry, in higher education; and Jim Sucy, for business and industry. Topics covered by the committee reports are: (1) factors contributing to professional self-concept, (2) use of principles of learning in promotional efforts, (3) a planning model for marketing educational technology, (4) factors inhibiting promotional efforts, (5) use of support systems and management allies in promotional efforts, (6) leadership training for promoting educational technology, and (7) the role of political action in promoting educational technology. The report concludes with descriptions of the "Okoboji process" by Patricia Hunter, Peg Childs, and William Winn, and closing statements by Lee Cochran and Bill Oglesby. (BK)
Descriptors: Communication Problems, Diffusion, Educational Technology, Guidelines, Leadership Training, Learning Theories, Management Systems, Marketing, Media Research, Models, Organizational Communication, Planning, Political Influences, Public Relations, Publicity, Self Evaluation (Individuals)
Director's Office, Audiovisual Center, The University of Iowa, Iowa City, IA 52242 ($4.00).
Publication Type: Opinion Papers; Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Association for Educational Communications and Technology, Washington, DC.; Iowa Univ., Iowa City. Div. of Continuing Education.