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ERIC Number: ED192738
Record Type: Non-Journal
Publication Date: 1980-Jun-21
Pages: 16
Abstractor: N/A
Reference Count: N/A
Answering the Challenge of Teletext, Viewdata Systems and Other Fast Growing Communications, Such as Home Computers.
Hall, Sandra K.
Newspapers are facing challenges from the new media of teletext, viewdata systems, and home computers. Teletext, which provides formated pages of text broadcast for viewing on a television screen, provides news immediately, simply, conveniently, and inexpensively. However, it does not provide the browse and scan options of newspapers. Of greater potential impact is the development of viewdata systems which use the television, telephone, and computer so that online searching can be done from the home. The system can also be modified to use a home computer rather than a television screen. Changes in how people spend their leisure time and their disposable income, combined with the stagnation of newspaper readership and the increasingly important role of information in society, suggest that newspapers should look into new options. If newspapers would utilize their information collection, analysis, storage, and dissemination capabilities, the production of a newspaper could be only one part of their business. Information marketing possibilities for both the business and the home in the future include using electronic news records to develop online databases, selling information in both electronic and clipping forms, and providing research services. (Author/BK)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A