ERIC Number: ED192417
Record Type: RIE
Publication Date: 1980-Jul
Reference Count: 0
Preschoolers' Classification of the Television World.
Jaglom, Leona M.; And Others
Three preschool children were observed intensively for three years to examine the ways they attempted to organize and classify the world of television. Of interest were children's changing abilities to differentiate six adult-perceived categories of television fare: cartoons, advertisements, news, adult shows, children's shows, and "Sesame Street." In addition, children's understanding of the relationship between television characters and their shows, the concept of target audience or producer's intent, and the temporal organization or scheduling of the television world were explored. The acquisition of the six categories was found to occur in the following order: advertisements, cartoons, "Sesame Street," news, children's shows, and adult shows. The children were unable to organize television fare consistently in the categories until after the age of three; they were able to distinguish all six categories by the age of four and one-half. After the age of two, children passed through a series of steps such that by age five they recognized show beginnings and endings and were able to state the specific times and days of certain shows, reflecting a relatively solid grasp of television's temporal organization. Still to be grasped by the five-year-old children were the exact nature of the links between characters and their shows and the concept of target audience. (Author/RL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: John and Mary R. Markle Foundation, New York, NY.; National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Harvard Univ., Cambridge, MA. Harvard Project Zero.