ERIC Number: ED192396
Record Type: RIE
Publication Date: 1980-Sep
Reference Count: 0
The New Media as Contexts for Creativity.
A brief review of the development of such media as film, television, and radio reveals a pattern that can be applied to the new media of cassette and cable television, videotex and videodisc. The pattern is that while each new electronic invention at first provided familiar material through a novel device, it eventually brought into existence a new set of creative professions and broadened the aesthetic or informational experience of the audience. There is a connection between a technology and its content, and the latter in time comes to influence the whole growth and capitalization of the technology. Constraints in the establishment of new media include the general belief that the possible role of the medium is already filled and the need to accustom the audience to a new level of necessary wastefulness of time or money. It is impossible to predict what will emerge as the content of the new distribution media, but there is an optimism that the new media will facilitate the growth of creative professions based on the technical capability of a single person to make an entire feature film, for example, and on the current phenomenon of the independent producer interested in working apart from the organizational machinery of the film and television industries. (AEA)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Institute of Communications (Ottawa, Canada, September 7-11, 1980).