ERIC Number: ED192391
Record Type: RIE
Publication Date: 1980-Sep
Reference Count: 0
How to Sell Nothing and Get Rich--or--Wealth Creation in an Information Society.
Thompson, Gordon B.
Unlike other economic goods whose worth can be determined through market research, the market place for information denies the creator of that information the preferences of consumers. Copyright may be considered partial compensation. Copyright, however, is not an aspect of information per se, but rather a result of the way the information is packaged and distributed. In an information market, if the buyer has perfect information, the market is destroyed, not perfected. The consumer also faces a problem, as the consumer is reliant on peers for help in both evaluating and pricing information. The evaluation and pricing strategies require detailed usage data from the information system that supports the content, data that can be captured only by systems capable of supporting content behaving as a private economic good. A network's ability to process data about how content is used and to convert that into useful information to aid in the evaluation and pricing of content could be our most important resource as we enter the information age. (HOD)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Institute of Communications (Ottawa, Canada, September 7-11, 1980).