ERIC Number: ED192363
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Reader Interest in Business, Sports and Foreign News. ANPA News Research Report No. 28.
Brown, Jane E.; And Others
Each of the three studies in this report explores in some detail a category of news that traditionally has been regarded as monolithic--business, sports, and foreign news. Highlights of the three studies are as follows: (1) A public opinion poll showed that people were more interested in stories about local business and industry than in national business news or stock market reports. The young were most interested in reading about new products, how business and industry affected the environment, and how business in general operated. Coverage of business by both newspapers and television was considered slightly biased in favor of business and industry, and public statements of major corporations were considered generally trustworthy. (2) A study of reader interest in sports news showed that males, the middle-aged, the elderly, and persons with higher education and income expressed the most interest in sports news; but a breakdown of sports news showed that females were more interested than males in local sports. (3) Although people say there is too much violent subject matter in the news about foreign countries, the respondents to a set of specially prepared foreign news stories rated the article with violent subject matter as the most interesting; but respondents did consider stories that related foreign news events to home and country as more interesting than stories which emphasized conflict. (RL)
Publication Type: Reports - Research; Collected Works - General
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.