ERIC Number: ED192341
Record Type: Non-Journal
Publication Date: 1980-Feb
Reference Count: N/A
A Study of Standardized Headings for Warranties. Technical Report No. 6.
Charrow, Veda R.; Redish, Janice C.
A study was conducted (1) to discover whether using standardized headings on warranties would increase or decrease people's speed and accuracy in understanding the terms of warranties and (2) to determine what effect headings would have on people's attitudes toward warranties. Subjects were 48 adult consumers who read groups of four warranties for television sets and responded to questionnaires about the warranties. The warranties were counterbalanced so that different subjects received warranties in different orders. Each set of warranties had two warranties with headings and two without headings. All the warranties were written in clear and simple language. There were no statistically significant differences in either the number of correct responses or in the time taken to answer the questions. That is, subjects read warranties without standardized headings just as well as they read identical versions with standardized headings added. However, approximately 90% of the subjects showed strong preferences for standardized headings on warranties. (RL)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: American Institutes for Research, Washington, DC.; Siegel & Gale, Inc., New York, NY.; Carnegie-Mellon Univ., Pittsburgh, PA.