ERIC Number: ED191773
Record Type: RIE
Publication Date: 1980
Commercial Art I and Commercial Art II: An Instructional Guide.
Montgomery County Public Schools, Rockville, MD.
A teacher's guide for two sequential one-year commercial art courses for high school students is presented. Commercial Art I contains three units: visual communication, product design, and environmental design. Students study visual communication by analyzing advertising techniques, practicing fundamental drawing and layout techniques, creating silk-screen posters, and developing and printing photographs. Product design activities include describing elements and principles of design of various objects, constructing a prototype container, researching the market for various products, and designing a package. In environmental design, students design a house based on physical, emotional, and aesthetic needs, functions, traffic patterns, and energy conservation. Commercial Art II repeats the three units of Commercial Art I. The emphasis in visual communication is on graphic design, displays, illustration, and media/photography. Product design focuses on industrial design. Students create a product based on several factors of design. In the environmental design unit, students study urban planning by formulating solutions to community planning problems. Instructional and performance objectives, a suggested sequence for instruction, a list of materials needed, and suggested assessment measures are included for each unit. The document also contains a bibliography and lists resources such as organizations, periodicals, kits, handbooks, sources of materials, and professional organizations. (KC)
Descriptors: Advertising, Architecture, Art Education, Commercial Art, Design Requirements, Environment, Film Production, Graphic Arts, Learning Activities, Merchandising, Photography, Resource Materials, Secondary Education, Student Projects, Teaching Guides, Teaching Methods, Television, Urban Planning, Visual Arts, Vocational Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: Montgomery County Public Schools, Rockville, MD.