ERIC Number: ED191013
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
Adult Literacy and Broadcasting: The BBC's Experience. A Report to the Ford Foundation.
An account of five years of activity during which the British Broadcasting Company (BBC) worked with the United Kingdom's Adult Literacy Campaign is provided in this book. Much of the book is in the form of a diary that gives an account of the progress, mistakes, and doubts of the broadcasters as they worked with a wide range of agencies, authorities, and individuals. Part One outlines how the BBC's contribution to the Adult Literacy Campaign came about between 1972 and 1974; Part Two gives a brief month-by-month indication of the time-scale of events between 1974 and 1978; Part Three is a month-by-month account of the development of the BBC's involvement in the Literacy Campaign from 1974 to 1978; and Parts Four, Five, and Six summarize the research findings of the National Institute for Adult Education, the BBC's Audience Research Department, and the Adult Literacy Resource Agency regarding the effects of the Adult Literacy Campaign. Part Seven, reflects briefly upon future projects. Extensive appendixes provide technical analyses of particular aspects of the project including the design of the television and radio programs, and the design of the BBC adult literacy publications. Information on the costs and operation of the referral service is also provided. (MKM)
Descriptors: Adult Literacy, Adult Reading Programs, Adult Students, Broadcast Industry, Program Descriptions, Program Development, Radio, Reading Research, Television, Tutorial Programs
Nichols Publishing Co., P. O. Box 96, New York, NY 10024 ($25.00 cloth)
Publication Type: Books; Reports - Descriptive
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: British Broadcasting Corp., London (England).