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ERIC Number: ED190934
Record Type: RIE
Publication Date: 1979-Sep-5
Reference Count: 0
Sex Differences in Influenceability: Toward Specifying the Underlying Processes.
Cacioppo, John T.; Petty, Richard E.
Sex differences in influencability have emerged when discrepant advocacies were accompanied by greater expertise in the subject matter by men or women. Two types of stimuli, one about which men relative to women had high prior knowledge (football tackles) and one about which women had higher prior knowledge (women's fashions), were selected. Men (N=16) and women (N=16) rated photographs of football tackles and women's fashions on various dimensions. All photographs were accompanied by comments, either factual/descriptive, evaluative/accurate, or evaluative/inaccurate. The major dependent variable was the extent to which the subjects agreed with these comments. When both men and women were asked if they agreed with an inaccurate evaluation, agreement was lowest when prior knowledge was high. Men, compared to women, were less willing to agree with an accurate evaluation. Results suggest that, for attitude-congruent advocacies, gender-role cues a script for the socially acceptable level of agreeableness; agreement with inaccurate evaluations appears to be more content-based. (Author/NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (87th, New York, NY, September 1-5, 1979).