ERIC Number: ED190457
Record Type: Non-Journal
Publication Date: 1979-Jul
Reference Count: N/A
The Pause--That Sells. Capsule I, II, and III. Teacher's Guide [and] Student Materials.
This document provides teaching guidelines, objectives, and student activities for a three-part television advertising unit intended for use in a fourth grade consumer economics program. Major objectives of the unit are to help students look critically at television commercials. Each part of the unit requires from four to six hours of classroom time. Capsules may be used independently. The first part focuses on the use of adjectives and slogans by advertisers. Activities involve students in analyzing television and magazine ads, creating original commercials, applying television advertising words and slogans to everyday situations, creating collages from magazine advertisements, and filling in worksheets. The teacher's guide presents objectives, worksheets, activity directions, tests, answer keys, and materials lists. The second part of the unit introduces seven advertising approaches (basic ad, concern for public good, appeal to senses, expert advice, youth appeal, humor, and advice from a famous person) and offers activities which encourage students to identify approaches of a wide variety of television commercials and magazine advertisements. The thlrd part of the unit helps students make wise consumer decisions. Activities involve students in creating original commercials and in analyzing the slogan and adjective content of shampoo advertisements. (DB)
Descriptors: Advertising, Consumer Education, Economics Education, Elementary Education, Grade 4, Language Arts, Learning Activities, Learning Centers (Classroom), Mass Media, Merchandising, Objectives, Propaganda, Social Studies, Teacher Developed Materials, Teaching Guides, Teaching Methods, Television Commercials, Units of Study
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Kansas State Dept. of Education, Topeka.
Authoring Institution: Project Consumer Operations Survival Training (COST), Easton, KS.