This individualized unit of study was developed by teachers to teach intermediate and junior high school students about advertising. Specific objectives are to teach students to identify the different sources and types of advertisements, to recognize the three main purposes of advertisements, and to analyze the purchasing powers behind the basic advertisement. The Teacher's Guide contains special instructions for the teacher, a concise bibliography, pre- and posttests, and all student worksheets. The student booklet contains concise background information and specific directions which the student must follow to complete the unit. Students are expected to keep a folder or notebook of the varied activities in which they participate. Students collect ads from different sources and make a bulletin board display; list the advantages and disadvantages of a display ad and a classified ad; write or draw an original advertisement that has one of the three purposes of advertisement; find two ads which inform, two ads which persuade, and two ads which offer a public service; and conduct a survey of edible products of different brands by use of a taste test. Optional activities involve students in reading books and viewing filmstrips. (Author/RM)