ERIC Number: ED190196
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Program Evaluation Report: Educational Marketing Program, July 1, 1979 to February 12, 1980.
The budget, purposes, staffing, and outcomes of Chaffey Community College's Educational Marketing Program (EMP) are summarized in this report. The paper first delineates EMP allocations for salaries, benefits, supplies, contracted services, and capital outlay. Major program objectives are then outlined: to enhance Chaffey's image, to increase enrollment, to encourage the enrollment of non-traditional students, to improve retention, to improve relations with area businesses and schools, and to disseminate timely information concerning college programs and services. A listing of EMP staff members is followed by an outline of the program's activities in several marketing areas, including research, advertising, publications, literature dissemination, direct mail campaign, student retention, and public relations. For each of these activities, the report identifies specific outcomes and presents supporting data, such as increased enrollment figures, the number of articles about Chaffey College appearing in local publications, the amount of public relations literature distributed, and the increased visibility of the college throughout its service district. The report concludes with an examination of the enrollment influences that will necessitate continued marketing efforts throughout the 1980's. (JP)
Descriptors: Budgets, College School Cooperation, Community Colleges, Enrollment, Enrollment Influences, Information Dissemination, Institutional Research, Marketing, Organizational Objectives, Program Descriptions, Program Effectiveness, Public Relations, Publicity, Resource Allocation, School Business Relationship, School Holding Power, School Publications, Student Recruitment, Two Year Colleges
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Chaffey Coll., Alta Loma, CA.