ERIC Number: ED189668
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Viewer Definitions of Violence.
Robinson, Deanna Campbell; And Others
Segments of primetime and Saturday morning television programing were viewed by 225 people who then reported what criteria they used to assess violence on commercial and public television. The subjects also provided data on their visual media experience, their viewing habits, their viewing attitudes, and demographic characteristics. The subjects ranged in age from 15 to 59 years, with about two-thirds of them in the 15 to 18 and 19 to 22 age ranges. The results suggested four major criteria for evaluation of television violence: humor, credibility, empathy, and verbal abuse. Age, sex, family orientation toward television, attitude against televised violence, visual experience, and parental status related to how the various criteria were used. The sample as a whole and parents in particular rated cartoons low in violence. A pattern developed in which viewers professed more concern about program quality than about televised violence. This preoccupation with quality indicated that training people to be more sophisticated viewers of television might reduce their emotional reactions to televised violence. (Author/RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Acapulco, Mexico, May 18-23, 1980).