ERIC Number: ED189597
Record Type: RIE
Publication Date: 1980-Aug
Reference Count: 0
Fitting Information Presentation Formats to Decision-Making Strategies to Facilitate Decision-Making.
Bybee, Carl R.
A comparative analysis of two decision making strategies was conducted. One strategy compared alternatives on their best attributes for "the best payoff," while the other strategy called for accepting the first alternative that achieved all minimum cutoff values for all attributes. The subjects, 211 college students, selected a mayoral preference from a group of four unnamed candidates. A three-factor design manipulated the decision making strategy employed, the information format, and the complexity of the decision. Dependent variables were the facilitation of the decision making process and user satisfaction with the decision. The results replicated previous analyses, showing that format had an independent effect on decision making facilitation. They also supported the hypothesized importance of matching formats and strategies to facilitate certain dimensions of decision making. Although it was hypothesized that the strategy for best payoffs would be facilitated by an attribute-by-attribute information format, the alternative-by-alternative format did more to facilitate the choice and reduce cognitive strain for subjects. Subjects using the strategy accepting first alternatives reported lower levels of cognitive strain when information was given attribute by attribute. There was a main effect for the presentation of information alternative by alternative. No significant interaction was found between strategy, complexity, and information presentation. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).