ERIC Number: ED189590
Record Type: Non-Journal
Publication Date: 1979-Jun
Reference Count: N/A
Adult Reading Habits, Attitudes and Motivations: A Cross-Sectional Study. Monographs in Teaching and Learning Number 2.
Mikulecky, Larry J.; And Others
This monograph contains a discussion of a telephone survey conducted to gain more knowledge about the job-related reading, functional reading, and leisure reading habits of a representative sample of adults from Anderson, Indiana. The discussion highlights survey results by demographic variables, reports specific analyses of survey items, and analyzes the amount of job reading, total reading, and free reading reported. Results reported indicate that (1) demographic variables such as race, income, and employment status have little predictive value for reading habits; (2) the gender of the reader slightly predicts reading habits and attitudes; (3) working women are maintaining their positive reading attitudes and habits; (4) males' main type of reading is job-related; (5) the major motivation for male reading is to get something done; (6) the amount of job related reading seems to be on the increase; and (7) there has been a cbange over the years among adults in the way they obtain information about reading materials, with advertising and browsing rivaling friends' recommendations. Appendixes include the Mann-Burgoyne Sociological Model for the Analysis of Leisure Book Reading; norming guidelines for the Mikulecky Behavioral Reading Attitude Measure and Stages of Krathwohl's Taxonomy; 1970 United States, Indiana, and Anderson, Indiana, census information; the telephone survey instrument; and a data analysis chart. (MKM)
Descriptors: Adults, Comparative Analysis, Demography, Employed Women, Females, Functional Reading, Influences, Job Skills, Males, Race, Reading Attitudes, Reading Habits, Reading Research, Recreational Reading, Sex Differences, Surveys
Indiana University, School of Education, Room 211, Bloomington, IN 47405 ($3.00)
Publication Type: Reports - Research; Tests/Questionnaires; Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: Indiana Univ., Bloomington. School of Education.