ERIC Number: ED188328
Record Type: RIE
Publication Date: 1980-Apr
Reference Count: 0
Efficiency and Enrollment Modification in Higher Education. Project Report No. 80-A5.
Jackson, Gregory A.
Increasing the proportion of prospective students who enter college has been a long-standing objective of colleges. This article summarizes findings concerning the effects and costs of various tactics that public agencies should employ to influence student enrollment decisions. First, the paper describes three phases in the student choice process and outlines relevant empirical results. Next, it assesses nine typical tactics for influencing enrollments, and it rates the tactics' efficiency. Implications for policy and research round out the article with the conclusion that using new tactics--such as specialized academic help, financial aid, and information dissemination--will be a wiser choice than relying more heavily on old ones. (Author/LD)
Publication Type: Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.; EXXON Education Foundation, New York, NY.
Authoring Institution: Stanford Univ., CA. Inst. for Research on Educational Finance and Governance.