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ERIC Number: ED188269
Record Type: RIE
Publication Date: 1980-May
Reference Count: 0
Analysis of Organizational Communication Audit Consulting Techniques: The Educational Organization.
Smith, Robert M.
Although communication scholars have given little attention in the past to researching and consulting in educational institutions, the consulting prospects for the coming decade are excellent for this type of work. The demographic and economic changes occuring in educational organizations will have dramatic effects on their management and communication practices. However, the person interested in consulting or conducting communication research in educational organizations must be aware of the unique differences between educational and industrial/governmental/service organizations and their implications for the consulting/research relationship. These differences are most acute at three points in the relationship with client: entering the organizataion, collecting data within the organization, and formulating change strategies within the organization. (Author/FL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Acapulco, Mexico, May 18-23, 1980).