ERIC Number: ED188249
Record Type: RIE
Publication Date: 1979-Nov
Rhetorical Vision and Rhetorical Movement Theory: A Reconceptualization and Extension.
Anderson, Randall E.
Rhetorical movement theory suggests two portrayals of social movements: the establishment conflict, or radical innovational portrayal, and the innovational, in which the movement is seen as upholding traditional values while suggesting institutional modifications or additions. A third portrayal, the competitive, lies on the midpoint on a continuum between the establishment conflict and innovational portrayals; in the competitive portrayal, a group is depicted as upholding old essential values while replacing old existing groups with new ones. This vision represents the group as denying conflict with basic existing values while declaring the obsolescence of old existing institutions. Thus, essential values are pictured as best served through the new group. In this portrayal, the drama lies in the agency-purpose ratio; the "devils" are those who oppose the realization of the ultimate group purpose, which in this vision can come only through the agency of the new group itself. (An extended analysis of the early Christian church movement as portrayed in the Bible's Book of Acts comprises a major part of the document.) (DF)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979).