ERIC Number: ED188239
Record Type: RIE
Publication Date: 1980-Aug
Towards Effective Employee Communications: A Uses and Gratifications Approach to Employee Newsletter Readership.
Pavlik, John V.; And Others
A survey of 320 employees of Honeywell, Inc., was conducted to collect data on interactions between employees' levels of integration into the organizational hierarchy, amount and type of employee newsletter reading, and purposes for reading newsletters (keeping track of friends, finding out what was going on in the company, improving one's advancement possibilities, monitoring changes in management personnel). Of the 320 employees polled, 95 supplied usable data. There was only limited support for the hypotheses tested, with weak evidence supporting the idea that employees who were highly integrated into the organization tended to have higher overall readership of the newsletter than employees less highly integrated into the organizational system. Similarly, there was only partial support for the hypothesis that a higher level of functional integration into the organization correlated with higher readership. The least amount of support existed for the hypothesis that higher integration in the sociability network correlated with higher readership of newsletter content dealing with the sociability network. The data did offer some support for the theoretical model used; there were numerous, fairly strong relationships between purposes, readership, and level of career aspiration. It was proposed that the psychological aspects of integration within the organization were useful in predicting employee purposes for reading company newsletters. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association of Education in Journalism (63rd, Boston, MA, August 9-13, 1980).