ERIC Number: ED188212
Record Type: RIE
Publication Date: 1980-Aug
Defining Public Relations: Toward a Theory of Science.
Van Slyke, Judy Kulstad
Noting the lack of a widely accepted definition of public relations, this paper discusses several definitions that have been formulated and dismisses them as inadequate and fraught with understatement. It then suggests that a more appropriate and satisfactory approach to the problem might be to think of public relations as an immature and ineffective science along the lines of Jerome Ravetz's model presented in "Scientific Knowledge and Its Social Problems." The paper concludes that the model fits and that it need not be a source of embarrassment to those in public relations since an immature and ineffective science can function effectively and can engage in work that will open paths to its maturity. (Author/FL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (63rd, Boston, MA, August 9-13, 1980).