ERIC Number: ED187918
Record Type: Non-Journal
Publication Date: 1978-Jan
Reference Count: N/A
Project CHOICE: #67. A Career Unit for Grades 5 and 6. Introduction to Advertising. (Marketing and Distribution Occupations Career Cluster).
Kern County Superintendent of Schools, Bakersfield, CA.
This teaching unit, Introduction to Advertising, is one in a series of curriculum guides developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking 5th and 6th grade elementary classroom experiences with the world of work. These ten lessons on advertising explore basic reasons for advertising, work opportunities in the field, job related abilities, and how advertising influences decisions regarding purchase of products. An introductory section gives the rationale for the unit, goals, performance objectives, entry-level assessment, and evaluation. A list of suggested instructional materials, such as films, filmstrips, books, community resources, and art supplies, is included in this section. Each lesson contains a statement of purpose, materials needed for the lesson, an introductory statement, class activities, and a summary activity. Written materials (such as worksheets, surveys, and task cards) are included where feasible. (MEK)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Kern County Superintendent of Schools, Bakersfield, CA.