ERIC Number: ED187776
Record Type: Non-Journal
Publication Date: 1976-Dec-29
Reference Count: N/A
"An Investigation of the Special Impact of Television on Blacks." Technical Report.
Wright, William D.; And Others
Adults in l,500 households in San Francisco's Western Addition were interviewed to gather information about black's use of and attitudes toward television. Findings indicate: (1) few persons expressed favoritism about existing shows that feature blacks; (2) the average reported viewing time per day was four hours; (3) viewing of news programs was reported to be high; (4) most respondents indicated having watched the Belva Davis show (a black oriented program originating in the Bay Area) but expressed no great affinity toward it; (5) less than 45% of respondents indicated having ever watched the two other local black oriented programs; (6) over 22% of respondents indicated the desire for cultural, news, and educational shows for the black community; (7) the average respondent reported reading a newspaper four days a week; (8) very little reliance on television for information about the black community, politics, and elections was reported; (9) most respondents were not impressed by alleged progress television has made recently in treating blacks fairly in local news and entertainment programming; (10) better educated blacks in San Francisco view television less, rely on television less for news of the black community, and think less of "Sanford and Son" than do less well educated blacks. (Author/MK)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Cablecommunications Resource Center/West, Palo Alto, CA.
Identifiers - Location: California (San Francisco)