ERIC Number: ED187299
Record Type: RIE
Publication Date: 1977-Oct
Reference Count: 0
An Assessment of Telephone Survey Methods.
Lucas, William A.; Adams, William C.
This report documents a methodological study conducted for the National Science Foundation to investigate the effects of different media environments on relationships between local television news viewing and local knowledge. The study serves two purposes: it establishes tne reliability of data collected in an investigation by Rand of the effects of local media in seven western Pennsylvania cities and records the methodology used in that investigation; and it contributes to a general understanding of the strengths and weaknesses of telephone surveys for studying political and communications behavior. A review of the relevant literature, which was the basis for the original research implemented by Rand, indicated that the telephone was the preferred means of collecting data on citizen media use and political knowledge. (Author/JEG)
Descriptors: Evaluation Methods, Interviews, Research Methodology, Sampling, Surveys, Tables (Data), Telephone Communications Industry
Rand Corp., Santa Monica, CA 90406 ($5.00)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Rand Corp., Santa Monica, CA.