ERIC Number: ED186726
Record Type: Non-Journal
Publication Date: 1980-Apr
Reference Count: N/A
Marketing and Distributive Education Curriculum Guide: Hardware-Building Materials, Farm and Garden.
Cluck, Janice Bora
Designed to be used with the General Marketing Curriculum Planning Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing for farm and garden hardware building materials; it is designed also to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten instructional areas: (1) advertising, (2) communications, (3) display, (4) human relations, (5) management, (6) mathematics, (7) merchandising, (8) operations, (9) product/service technology, and (10) selling. Following sections containing information on careers in hardware, building materials, and farm and garden businesses and a bibliography of resources, competencies are identified and listed according to importance based upon structured interviews with employers. A sheet for each competency contains the cluster instructional objective, the job skill, suggested learning activities, and references. (LRA)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.