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ERIC Number: ED186096
Record Type: Non-Journal
Publication Date: 1979
Pages: 153
Abstractor: N/A
Reference Count: N/A
What Do TV Producers Know about Their Young Viewers? Four Studies Carried Out in Four Countries.
This collection of studies, conducted in Norway, France, Canada and Yugoslavia, reports on the ideas and images television broadcasters responsible for the production of youth programs have about their audience; how these broadcasters see their own role; aspects of the broadcasting institution; and certain aspects of the values, interests and leisure time behavior patterns of the youth audience. The main point of interest in each of the four studies is the relationsip between the broadcasting institutions and broadcasters on the one hand and their target audience (youth) on the other. The match, or lack of it, between the two and the factors that influence both program provision and the reactions of the audience to that provision are of central concern. (Author/SS)
K.G. Saur Publishing Inc., 175 Fifth Avenue, New York, NY 10010 ($12.00, plus $0.59 shipping)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; France; Norway; Yugoslavia