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ERIC Number: ED185596
Record Type: RIE
Publication Date: 1980-Apr
Pages: 9
Abstractor: N/A
Reference Count: 0
The Business of Business is "English"!
Horning, Alice S.
A current trend indicates that credentials in English can and do move people successfully into business related careers. Colleges of business administration and English departments might take an important cue from the trend and work together to offer a double major or co-major in English business. Such a program would offer undergraduate students a chance to develop marketable skills in reading and writing as well as a sound knowledge of business, would help English departments serve their campuses and communities better while boosting their enrollments, and would provide the business community with high quality employees who are capable of assuming a broad range of responsibilities without extensive and expensive staff development. Coursework could include business report and public relations writing and literature dealing with the effects of industrialization on individuals, working class life-styles, blacks and women in business, and the effect of money on people and their behavior. Techniques of literary analysis could be taught using books that analyze and predict business and economic trends or that rate the literary merit of advertising "poetry" and popular culture. Arguments against such business/English programs pale in the light of the growing trend toward career switching and the potential for students to develop an awareness of language in combination with a classic business preparation. (AEA)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the College English Association (11th, Dearborn, MI, April 10-12, 1980).