ERIC Number: ED185258
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
Competency-Based Curriculum Guide for Merchandising/Marketing.
Nakamaejo, David T.; And Others
Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing, advertising/display, and retailing. Contents of the second section are course abstracts for business courses in selling, advertising/display (three modules), marketing, and retailing. Each course abstract contains the following information for each of the listed competencies: topics, content, instructional areas; activity experience; and evaluation correlated with the competency. The guide also provides job descriptions for certain identified career opportunities and a worker mobility chart. (A final report of the project which developed these materials is available separately as CE 024 404.) (YLB)
Descriptors: Advertising, Business Administration, Competency Based Education, Course Descriptions, Curriculum Guides, Distributive Education, Guidelines, Job Analysis, Job Skills, Managerial Occupations, Marketing, Merchandising, Occupational Information, Postsecondary Education, Program Development, Retailing, Sales Occupations, Salesmanship, Wholesaling
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Hawaii Univ., Honolulu. Kapiolani Community Coll.