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ERIC Number: ED185258
Record Type: Non-Journal
Publication Date: 1979
Pages: 246
Abstractor: N/A
Reference Count: N/A
Competency-Based Curriculum Guide for Merchandising/Marketing.
Nakamaejo, David T.; And Others
Designed for the curriculum coordinator, this guide provides guidelines for planning postsecondary merchandising/marketing programs. The first section contains competencies identified as essential for occupations in the merchandising/marketing field which are listed by these subject areas: selling, merchandise analysis, wholesaling, marketing, advertising/display, and retailing. Contents of the second section are course abstracts for business courses in selling, advertising/display (three modules), marketing, and retailing. Each course abstract contains the following information for each of the listed competencies: topics, content, instructional areas; activity experience; and evaluation correlated with the competency. The guide also provides job descriptions for certain identified career opportunities and a worker mobility chart. (A final report of the project which developed these materials is available separately as CE 024 404.) (YLB)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Hawaii Univ., Honolulu. Kapiolani Community Coll.