ERIC Number: ED185257
Record Type: Non-Journal
Publication Date: 1979-May
Reference Count: N/A
Competency-Based Education Curriculum Guide for Merchandising/Marketing.
Nakamaejo, David T.
To develop a competency-based curriculum guide for merchandising/marketing for the University of Hawaii Community College System, a project (1) reviewed and developed a list of all occupations in the general merchandising/marketing program area, (2) developed task inventories for selected occupations, (3) drew a worker mobility chart to show the basic hierarchy of occupations in the program area, and (4) developed competency-based instructional materials. (The curriculum guide is available separately as CE 024 405.) The program advisory committee reviewed the occupations and selected three major clusters for which task inventories were developed: stock/receiving/shipping, display/buying/sales, and supervisory/management. Employers and employees surveyed by means of a background information sheet and the task inventories indicated tasks performed and time spent on each task. Findings indicated that the task list identified tasks performed by experienced workers, while the occupations selected in the general merchandising/marketing program area were primarily entry-level positions. The percentage of associate degree holders in each of the occupational clusters was small, indicating a need to determine why community college graduates are not employed in their vocational areas. (Appendixes, amounting to approximately one-half of the report, include the survey instruments.) (YLB)
Descriptors: Advertising, Associate Degrees, Background, Business Administration, Community Colleges, Competency Based Education, Curriculum Guides, Distributive Education, Job Analysis, Job Skills, Managerial Occupations, Marketing, Material Development, Merchandising, Occupational Clusters, Occupational Information, Postsecondary Education, Program Development, Sales Occupations, Surveys, Task Analysis
Publication Type: Reports - Descriptive; Reports - Research
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Hawaii Univ., Honolulu. Kapiolani Community Coll.