ERIC Number: ED184515
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
Children and Television: The Development of the Child's Understanding of the Medium.
This review of the current state of research on how children make sense of television and its content examines age-related differences in children's interpretations of television entertainment content in general, and advertising content in particular. A brief analysis and description of the fundamental principles of cognitive development theory are offered in section one, including a brief review of crucial terms, assumptions, and characterization of the changing cognitive skills available to children, as well as a critique of cognitive development theory with emphasis on the work of Piaget. Section two reviews the growing literature on children's information processing of television dramatic program content. The discussion in the next section focuses on several pragmatic questions regarding children's understanding of the purpose of television and their information processing of advertising content. The paper concludes with an explanation of some of the possible policy options which seem unwarranted by the preceding review. (Author/CMV)
Publication Type: Information Analyses
Education Level: N/A
Sponsor: Federal Communications Commission, Washington, DC.
Authoring Institution: N/A