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ERIC Number: ED184161
Record Type: RIE
Publication Date: 1980-Feb
Pages: 34
Abstractor: N/A
Reference Count: 0
The Language of the Saturday Morning Ghetto.
McCorkle, Suzanne
A content analysis was conducted to assess the verbal climate of Saturday morning television programs, the types of verbal aggression that appear in them, and the way verbal responses relate to other program variables. Three content analysis tools were developed and applied to ten half-hour program blocks drawn randomly from the regularly scheduled programs broadcast in the Denver, Colorado, area by the three network affiliates. Among the conclusions were that the white male adult was vocally and visually dominant in the programs and that several social stereotypes were reinforced. Television characters usually operated from a neutrally valued verbal cluster (stating feelings and opinions, observing, describing, or instructing), but when the dominant mode of verbal response was not used, the verbal behavior became more defensive, personally attacking, and commanding. The programs exhibited less positively valued communication behavior by attractive than by unattractive characters, and they implied that supportive communication does not help, and defensive communication does not really hinder, problem resolution. Although defensiveness was associated with less "real" character types (animated characters and nonhumans), the extent to which young children attend to nonhuman characters is not known at this time. (GT)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Portland, OR, February 16-20, 1980)