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ERIC Number: ED184158
Record Type: RIE
Publication Date: 1979-Nov
Pages: 12
Abstractor: N/A
The Communication of Sex-Role Images in Popular Magazines.
Sheppard, Alice
A study to formulate a communication model by which sex role images are projected by magazine publishers and to test the implications of this model involved 321 college students enrolled in various communication classes. The students rated magazine covers on a seven-point scale that measured their degree of interest in reading each magazine. Results confirmed that clusters of magazines reflected sex role images, that males and females differed in their evaluation of magazine clusters, that men's responses to magazines indicated a unitary dimension of the male sex role image, and that women's responses to magazine covers revealed traditional versus nontraditional sex role images. (Author/AEA)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979).