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ERIC Number: ED184150
Record Type: RIE
Publication Date: 1979-Nov
Reference Count: 0
Assessing Needs and Serving Markets: Report of a Survey.
Marlier, John T.; Phillips-Madson, Lynda J.
A survey was conducted to gauge the communicative needs of students outside the field of speech communication. Respondents were 120 chairpeople from academic programs in the sciences, social sciences, and humanities. These chairpersons perceived a great need for training in communication skills, but did not perceive speech communication courses as effectively developing the necessary communication skills. The respondents indicated that speech communication courses appeared to concentrate on the development of other than primary skills. They also suggested placing more emphasis on the general and consistent application of communication skills. Skills that respondents thought should be both developed and applied were the abilities to distinguish facts from opinions, to distinguish informative from persuasive messages, and to express and defend one's own point of view. Skills listed as important to both academic and career success were organizing messages for understanding, answering questions effectively, giving concise and accurate directions, summarizing messages, and describing another's point of view. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (65th, San Antonio, TX, November 10-13, 1979)