ERIC Number: ED184112
Record Type: RIE
Publication Date: 1977
Reference Count: 0
Touching All the Basics: An Anthropological Approach to the Further Improvement of Modern Community News Coverage.
De Mott, John
Despite the development of many news specialists, complaints persist that the news media are not giving sufficient attention to the fundamental needs and interests of their readers and viewers. The media need to take a more anthropological approach to their conception of news in order to effectively serve the interests of all citizens. Taking an anthropological approach, the news media would develop a well-balanced team of specialists to cover the following areas: food, trade, shelter, sex (including marriage, family, and child care), physical security, health, recreation, education, beauty, and faith (religion). The assignment of one reporter to each of these areas of basic human needs should provide adequate coverage of the public's basic concerns. Whenever news coverage begins to emphasize one of the areas, a condition that exhibits the "self reflexive" nature of news, specialists in the other areas could be expected to bring overall coverage back toward a sound balance. (RL)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Bucks County Newspapers Editorial Staff Seminar (Levittown, PA, March 15, 1977).