ERIC Number: ED182477
Record Type: RIE
Publication Date: 1979
Designing Programs for Marketing and Distributive Education.
Written primarily for those who influence vocational program planning and design in high schools, community colleges, and area vocational-technical centers, this guide is intended to help in designing marketing and distributive education programs. It can also be useful to guidance counselors, public information directors, businessmen, and teacher educators. This guide provides discussion and information on the following topics: what marketing and distributive education is; contributions of marketing and distributive education to society; instructional framework for marketing and distributive education programs; curriculum options; client groups; types of instruction; organizational plans; delivery systems; and unlimited program design options. (BM)
Descriptors: Curriculum Development, Delivery Systems, Distributive Education, Marketing, Postsecondary Education, Program Design, Program Development, Secondary Education, Teaching Methods
The American Vocational Association, Inc., 2020 North Fourteenth Street, Arlington, VA 22201 (Order Number 10479).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: American Vocational Association, Arlington, VA.