ERIC Number: ED181252
Record Type: Non-Journal
Publication Date: 1979-Dec
Reference Count: N/A
Public Relations Handbook for Vocational Educators.
South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
This guide is designed to help local school administrators establish a viable public relations program that will open and maintain an effective communication channel between the school and community. The handbook defines public relations, suggests procedures and helpful hints in establishing good public relations programs, and provides resources to assist the educator. Four steps in the public relations process are discussed--analysis, planning, communication, and evaluation. Appended material includes a checklist for directors and principals; guidelines for using news media, photographs, slide shows, brochures, newsletters, exhibits, open houses, and speeches; a discussion of objective-centered ideas; example mini-plans; and suggested resources. (LRA)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
Identifiers - Location: South Carolina