ERIC Number: ED180735
Record Type: Non-Journal
Publication Date: 1973
Reference Count: N/A
The Story of a Seminar in Applied Communication. The Dag Hammarskjold Seminar on "Communication--An Essential Component in Development Work" (Uppsala, Sweden, August 27-September 9, 1972).
Fuglesang, Andreas, Ed.
The objective of the two week long 1972 Dag Hammarskjold Seminar was to break away from traditional and theoretical concepts of information work in order to gain a practical insight into communication, especially as it applies to social and economic development. Fifty participants and lecturers from developed and developing countries in Europe and Africa focused on applied communications, management, sensitivity training, the function of work models, and group dynamics in a series of reports, lectures, discussions, and experiments. Following reports of communication programs in each represented country were talks on specific issues, including transition and social change in rural and industrialized societies, the function of communication in the change process, the crucial management problem of internal communications, radio communications, and models as applicable tools. The description of several advertising campaigns illustrated the importance of creativity in communication. Participants scrutinized total communications campaigns in the fields of nutrition, family planning, and traffic. The seminar concluded with a participant evaluation of the program. Some articles in the report are adaptations of the seminar lectures. (SB)
Descriptors: Administration, Communication Problems, Communication Skills, Communication (Thought Transfer), Creativity, Developing Nations, Development, Economic Development, Experiential Learning, Information Dissemination, Information Services, Interdisciplinary Approach, Mass Media, Models, Organizational Communication, Program Evaluation, Public Health, Rural Development, Skill Development, Social Change, Social Development
Publication Type: Collected Works - Proceedings; Reports - Descriptive
Education Level: N/A
Authoring Institution: Dag Hammarskjold Foundation, Uppsala (Sweden).
Identifiers - Location: Africa