ERIC Number: ED180453
Record Type: RIE
Publication Date: 1978-Nov-3
Reference Count: 0
Aspects of Information Service Management. Proceedings of the Fall Meeting of the New England On-Line Users Group (Tufts University, November 3, 1978).
New England On-Line Users Group.
The proceedings of this meeting on online service administration comprise the three papers presented: one written by Helen G. Drinan concerning costing and budgeting for online information services; one by Robert McDermand on marketing, publicizing, and other service aspects of online searching; and one by Donna R. Dolan pertaining to the training of online search personnel. Drinan's paper contains a demand history form useful in organizing data for online use predictions, a cost item inventory form, and a graph illustrating how computer surcharges change over various levels of demand. Describing the components of a successful marketing and promotional program for an online search service, McDermand's paper emphasizes the importance of determining user needs, and includes a brief bibliography. In her discussion of personnel training techniques, Dolan advocates the redesign of online search training to stress thought processes rather than system languages. Two sample search exercises are provided. (FM)
Publication Type: Collected Works - Proceedings; Opinion Papers
Education Level: N/A
Authoring Institution: New England On-Line Users Group.